Projects

In short:

Continu struggled to stand out in a crowded industry. The answer? Messaging and brand that "just gets it."

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14.2x

Increased lead volume

9.2x

Increased pipeline

-80%

Marketing ad spend

The problem

Continu built the product that organizations desperately needed, but standing out in a crowded industry is easier said than done.

The previous look didn't showcase how Continu did things differently, often hiding the product behind abstractions and illustrations.

Continu's previous brand used bright, cheerful colors almost exclusively.

Despite Continu's superior product, it was coming off small and incapable of complex challenges.

The solution

Brand, messaging, and a content strategy that leads with people and product

Continu struggled to stand out in a crowded industry. The answer? Messaging and brand that "just gets it." Continu struggled to stand out.

In our market research, we found a lot of HR teams were unhappy with their current learning platform.

The results

Continu's newfound product clarity led to greater brand recognition and vastly improved interest

When prospects believe in what a product is trying to accomplish, they're more likely to engage, explore, and most importantly: buy

14.2x

Increased lead volume

9.2x

Increased pipeline

-80%

Marketing ad spending

Social media was a big part of the strategy

Linkedin was ultimately the most successful social platform and we focused most, but not all, efforts on building a story buyers would be excited to be a part of:

AI Launch Event

Learning Reimagined

The updated brand approach fed into an exciting suite of AI features that deserved more than just an email blast.

And of course, showing off Continu in a brand new light

Purchasing a new learning platform is expensive. Viewers needed to trust that Continu was able to take any learning inititive thrown at it.

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Kid tech with sustainability at the core

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Solving better market fit through research